Before I get accused of censorship
By Adam Kinder on Jun 1, 2009 in Motorsports | comments(0)
There was a very good criticism of my methods used to show how the Pontiac G8 didn’t stand up to the BMW when using a M5 ( something more in the same class as the G8 ).
Just in case the commenter comes back and finds his comment deleted, I did not intentionally delete the comment just because it was critical of something I wrote. In fact I have never deleted a legit comment on this blog, even the ones calling me a douchebag/fag/tard/etc. I was flipping through the “New comments” pane hitting ‘Mark as spam’ on all the spammers and accidentally the whole legit comment
What the comment said was basically that comparing a 2005 M5 to a brand new car isn’t the proper way to “reset the bar”, and that the Pontiac G8 in the commercial versus the 550 is actually the G8 GT, not the G8 GXP.
While this does change the atmosphere of the G8 v/s BMW 550 argument, it still doesn’t come out in Pontiac’s favor.
The G8 GT *is* better priced, nearly $20k cheaper. And the 0-60/quarter mile numbers are in a dead heat with a BMW 550. However, Pontiac still has just wasted a colossal amount of money trying to go after a market that has no interest in its products.
A person shopping for a $45k-$55k luxury car is not going to cross shop for a $35k-$45k sports car and vice versa. The BMW 550 ( and 5 series in general minus the M5 ) is not even sports minded, and has never been regarded as “sporty”. The 5 series was to fill the gap between sports racer 3 series types and 7 series executive types. What came out was a luxury saloon that would respond at the gas pedal.
Even resetting the argument back to G8 GT versus 550 in terms of engineering puts the BMW miles ahead of the G8 GT.
The GT has the same huge engine with the same absurd power loss. Instead of the 6.2L ‘vette engine that the GXP got, the GT has a 6L that can only push out ~310hp to the wheels versus the 550’s 4.8L that is pushing out ~325 at the wheels. Honestly if they want to declare this as an engineering victory, that 6L behemoth should be running all over the smaller 4.8L in the BMW.
Instead you get performance numbers that are equal, and in most cases slightly in favor of the 550 ( 5.1 0-60 for the BMW versus 5.3 for the GT ).
And in the number that counts, skidpad rating, the 550 pulls around 0.03-0.04 more g than the GT.
But all these numbers mean nothing. The cold hard fact is that Pontiac shoved money into the G8 and an advertising program that went after a superior car and car company, and was promptly skewered in the market. The G8 was one of the worst selling investments in Pontiac history, and production has been cut by 97% as Pontiac starts to pull out the lifeboats. The G8, much like Pontiac, makes a lotta noise, and brings nothing to back it up.
